Sub-discipline of artificial intelligence, machine learning technology is changing profoundly the landscape of digital marketing.

Is machine learning the new Grail of digital marketing? In any case, companies have stepped into the water to shift the growing volume of data from Big Data to the sieve of this technology. Hoping to find big nuggets. Continue reading →

If companies in the media and entertainment sector are now flooded with data, it is because new database technologies are changing the game.

Media and entertainment companies obviously use data in the same way as other companies: to better serve their customers, and to increase their productivity and revenue. Netflix, for example, uses mathematical equations to promote titles that appeal to its subscribers. Amazon launches pilots for testing to gather feedback before deciding whether to film an entire series. Movie studios are deploying digital analytics to create blockbusters.

However, Hollywood has more data challenges and opportunities than many other industries. The reason is simple: media and entertainment companies are, in essence, content companies. They create content all the time, which means they generate data continuously. Continue reading →

Through programmatic, advertisers inadvertently feed the spread of false news. They should take steps to reverse the trend.

“Facebook has a moral duty to make authenticity a priority,” said Jon Snow, a Channel Four reporter. News Channel Channel Four attacked the social network denouncing its reluctance to quash with the fake news during the television festival in Edinburgh.

Citing a fake news bulletin that the pope reportedly declared his support for Donald Trump for the presidential race, this post hired a million users when it was shared on Facebook. Continue reading →